Tone of voice

The tone of voice in in images and text can effect how the audience respond to the information.
QUIET ,loud   . These two words do not justify the meaning in this format. Quiet should be written in the small, neat style in contrast to the Loud which should be big and bold to signify the meaning. This poster of Uncle Sam for the U.S Army shows a good use of textual tone of voice. The colours of the poster are the same as the U.S flag and the letters are big and bold , with the YOU in the largest font backing up the point of uncle Sam's finger pointing.
 This image has an effective tone of voice to it as the writing 'Worth a closer look', is written in contrasting white, shows a girl with glasses looking very close at what could be a mirror. The writing backs up the picture.

This advert is a campaign to show the effect of cosmetic testing on animals. In this adverts case its the image that has the tone of voice as the woman appears to be spraying perfume out of a dog that she is squeezing in pain. The writing is small and just about seen at the top to say what this is for but the main point is the disturbing image.

 This is just an ordinary  pet insurance claims form. It has a boring tone of voice because it is just in black and white in a standard grid formation and there is no colours involved it is boring and lifeless.





This pet insurance form has a contrasting tone of voice. As it has colours and graphics because it is done on a computer. There is also a bulldog mascot for the company which makes the insurance appeal to people who love animals and it has an easier format to understand.

Research: LEGIBILITY

These particular signs are extremely legible due to the fact that they are used for emergency's. They are both created using bright colours to catch peoples attention and they use the rule of putting the contrast of the writing in white to the colour surrounding it so that the words stand out more.

This sign is legible as it is used for the purpose of advertising. Rolex the watch manufacturer have their crown symbol and green capital letters as their company face, so wherever people are they can recognise this is the Rolex brand. the sign stands out as it is lit up, big letters and contrasting colours of bright luminous green and a black outline make the words jump out at the audience.
 This sign is an informative sign explaining to people that cctv is in use. It stands out using the contrasting colours of yellow and black to catch peoples eyes.
 This sign I would say is illegible as it is handmade and the words are drawn on with black pen. The sign is meant for drivers who are driving past but not only are there mistakes on the sign but it also has no way of catching onlookers attention as there is no colour.
 This car that is advertised for sale has illegible writing on the front screen. The only attention that this car would get would be onlookers thinking how filthy it is. The white writing just looks like bird poo on the car and nothing more. A way to fix this problem would be to firstly wash the car and then get a bright sign maybe in yellow with printed black writing on it to catch peoples attention.
This map to me is extremely illegible as, firstly the writing is small and black and the colours used to show the routes are quite similar such as the pastel green and blue. The maps writing needs to get bigger and bolder using more visual colour to enhance it.

Connectivity

Notions of originality- Art is something that when first produced is someones first idea.  It seems fresh, new and this piece of work is the original. but then 20 or even a couple of hundred years later this original work has been copied, not in the exact same way but with a slight twist to convey the same message but through a small change maybe for advertising or just for fun to recycle the idea. Like the famous Andy Warhol image of Marilyn Monroe done in popart. This is such an influential image as it is known all through the world and in my life I must have seen about a billion copies of not just the same Marilyn but also Kate Moss or even Michael Jackson etc.. done in this way. I believe the idea of copying an original is a must have in the advertising world. I know from my experience that when I see an advert in a magazine that resembles an old, famous image, the advert instantly communicates to me as I look for the hidden message even if it's comic or a serious type.I find it interesting how even from a painting, 21st century artists can reproduce the image as a photograph in magazines such as Vogue to advertise the clothing. Sometimes the old painting can just trigger an idea for the new artist, for example 'Cottingley Faries' by Elsie Wright gave the idea for Matt Collieshaw's series 'Catching Faries'. The two images are not exact but the new idea bounces off the old one. Even documentational photography bases itself on old pictures for example,Jeff Wall- 'Dead troops don't talk' has a resembulance to Goya's 'Disaster of war' from the 1820's showing the effect of a devastating war. Without the original, the best advertising campaigns of this century would never have existed. I don't think of it as stealing an idea but more of manipulating it for a different purpose aswell as complimenting the original artist.

managing a creative environment

 In order to achieve the best results, when working it is best to do it in conditions which are tidy, stable and comfortable. The workplace is vital in contributing to creative ideas and their development. When i'm on my own in my bedroom it is the best place for me to study and come up with ideas as it allows me to interact and broaden my mind. I will always do intense thinking in my room as I am used to the space and it feels comfortable for me to learn and get my best ideas into formation. In my bedroom there are many objects to inspire me like a big crystal paperweight which when in contact with the sun will project patterns of light all around the room, also my room has lots of pastel colours that interest me when i'm in deep thought so I don't get bored. I sit down on a comfortable chair and have a paper and pencil in my hand and then I can officially start my work I couldn't possibly work in an environment where it is messy with bits of paper everywhere , I enjoy simple, plain rooms where there is a desk to get working on and nothing to distract me (like the two examples on the left). Now that I am living away from home at university, my work environment is different and i guess it something I will have to get used too, but I am already in the process of making my space suitable for my working needs!

overcoming mindsets

In order for me to break out my creativity I have to overcome my mindset, not be thinking normally and rationally but OUTSIDE THE BOX. When I want to design something I imagine something that no one would expect, all people like the element of surprise, normal is so boring but being creative and intuitive leads to inspirational ideas that can change the world. if you get outside of your comfort zone your thoughts can progress into real life, there is nothing wrong with putting your own unique spin onto something as it becomes unique and in demand. Overcoming mindsets has happened for years as none of the great inventions we have today would have been around if it wasn't for crazy thinkers who used their wacky ideas to make (televisions. mobile phones, computers,electricity) the list is endless.
Three rules to overcoming your mindset:
1. Think about rules that you would like to break
and study their characteristics.
2. Find ways to challenge or change the rules by
questioning (What if ? Why not?)
3. Be playful and free yourself from conventions
and preconceptions. Avoid assumptions.
In order for your 'outside the box' ideas to succeed, research is needed to test the water to see if the idea fits into the world otherwise it could go wrong. For my groups magazine to be successful we as a group will have to overcome our mindset to think of new, interesting, creative  inotive ideas to publish in the magazine and make sure it fits in with the market it will be aimed at.

principle 4, ITERATION

Iteration is the cyclic design process this means "the act of repeating a process usually with the aim of approaching a desired goal or target or result. Each repetition of the process is also called an "iteration," and the results of one iteration are used as the starting point for the next iteration" for me this is an interesting principle as it is visual, uses creative thinking which leads to experimentation and eventually the desired goal. To find and develop answers, requires a   repeating sequence of thought, action and evaluation. this means that an idea can't just be thought up instantly but has to be rich in skilled thought and knowledge. when designing the product it has to be constantly questioned , 'can it work better, can it look better'. Iteration generates new questions with each new idea makes new answers to solve and this in effect can roll into an even better idea than the one from the start. From my early photography journals, in order to obtain my idea I had to iterate my final projects to see which would look the best. I would draw how I wanted to display my photos and then on the next page would be a contrasted way and so on until I achieved the best results. for the magazine we will be testing the different types of styles that will work with our idea, this might be a long and lengthy process but the final outcome will have gained from this type of research.

principle 1 , DRAWING

Drawing is important when communicating visually as for me it helps let out ideas and thoughts that otherwise can't be expressed through words.'A drawing can provide information on developmental, emotional, and cognitive functioning, hasten expression of hidden traumas, and convey ambiguous or contradictory feelings and perceptions'.  when I draw my thoughts come together and I feel like my ideas can be understood in a different way because as everyone knows a picture is worth a 1000 words .When I was younger drawing was used as a playtime to amuse myself at restaurants or when I was bored, but now that I am older a drawing expresses a different language containing hidden meanings that can be deciphered in millions of ways and I find that fact interesting as no matter where you are from in the world a drawing can be understood by everyone. I am not an amazing artist but I still enjoy doodling pictures and ideas onto paper, it is something that is done regularly and subconsciously by me . My recent photography journals don't just contain photographs but also small sketches and designs as to what I want to create, these small features are what inspire my ideas and final outcomes of the project. Most people like me in the world need a drawing to guide them as they have trouble translating written concepts. Drawing ideas and thoughts will be a main part for my group magazine as they are stepping stones for progressing the ideas received.